Ever since I installed Windows 7, whenever my computer comes out of sleep mode I swear I hear the first two notes of the B.J. Thomas song Hooked on a Feeling. And then there’s the computer at the lottery booth in my building that, whenever an instant-win ticket loses, it goes into the opening riff of Spirit in the Sky. “Da-dowwwng”.
I sort of expect it to continue with “Da-dowwng da-dowwng-dowwng-dong.”
Taking Care of Business
You see, back in university I was a disc jockey, and music seems to always rattle around in my head. So I recently decided to rekindle old memories by visiting Ted Hyland and Steve Lunn who are taking care of business every day at Newcap Radio in Halifax.
Feedback I get from time to time is that my articles are “too technical”. Well it is after all a technology column; however, I am mindful that many business people appreciate plain English once in a while. So my approach is to keep it fairly technical throughout the year, then ease the throttle back for the Holidays.
This year’s December piece is presented in verse, with apologies to Clement Clarke Moore (and Henry Livingston, just in case).
‘Twas a late night last weekend, when all through the house
Just one thing was stirring: my infrared mouse.
I’ve said many times that I cannot believe tablet PCs have never really sold well. They are such great devices.
So I was intrigued by Shane Schick’s slideshow 10 Tablets That Never Quite Took Off, and I went through it looking for the tablet I’ve been using since it came out in 2006 – the HP Compaq tc4400. Although I use it every day and love it, I only ever saw one other person with a similar machine, so I naturally assumed it hadn’t “taken off”.
Guess what, my entry won this contest! Worth $7,000 of free marketing from Starshot (Microsoft).
The contest was:
Write a brief synopsis between 500 and 1500 characters on why Windows 7 is a great business opportunity for you.
What I wrote was:
We are an IT consulting firm, and the only company based out of Atlantic Canada that belongs to Microsoft’s Partner Excellence Program. So we are always looking for ways of leveraging our respective brands to find more consulting work for us, and licenses sold for Microsoft. One such way is via a monthly technology column I write for the largest newspaper in the region. In October, right around the launch of Windows 7, I wrote a column on Windows 7 that was well received. I then put this article on my blog (see http://blog.nicomit.com/index.php/2009/10/windows-7-is-about-simplicity-and-responsiveness/), and now I have old-fashioned and viral marketing at work!
And what we won is:
What can $7,000 in marketing services do for your business? It can mean more demand generation, more event and telemarketing campaigns, a marketing program designed specifically for your business—quite simply, more chances to find new customer opportunities!
David Miller is a brave soul. He is one of the senior technical support people at my company Nicom and he likes to use test versions of software long before they are ever released to the public.
So David has been using Windows 7 for months now as his main operating system, even though it is only being officially released to the public this month.